May 6, 2013
Posted by:

Boomers Recycle More Than Millennials, Survey Says

Although Millennials, or those born between 1980s to the early 2000s, have a reputation for being very environmentally conscious and for “going green,” a new survey conducted by the DDB Worldwide takes a deeper look at this perception. DDB conducted its Life Style Study (LSS) for Earth Day to uncover data regarding how concerned Americans are about protecting the environment, how much of an effort they make to recycle properly, and how willing they are to choose the environmentally responsible products over higher quality or cheaper products. They also used data to see if Millennials are really more “green” than Boomers.

According to their results, Baby Boomers are significantly more likely than Millennials to make a “strong effort to recycle everything they can” (66% Boomers vs. 53% Millenials), to make a “strong effort to separate the recyclables from the rest of the trash” (64% Boomers vs. 53% Millennials), and to make a “strong effort to use reusable grocery bags as much as possible” (54% Boomers vs. 46% Millennials). In contrast, Millennials are significantly more likely than Boomers to use a refillable water bottle when they drink water outside of the home (54% Millennials vs. 46% Boomers), and own a hybrid car (8% Millennials vs. 4% Boomers) or an electric car (7% Millennials vs. 1% Boomers).

As one of the first generations to become environmentally conscious with the first Earth Day in 1970, Boomers are doing their part to lower their carbon footprint and help the environment for the next generation. Many homeowners help the environment by having a SheaXero – No Electric Bill Home at Trilogy. Through an innovative blend of energy-efficient features and solar power from SolarCity®, SheaXero homes eliminate monthly electric bills and save homeowners thousands of dollars a year. With its 14 energy-saving features including powerful solar systems, Jenn-Air® Energy Star® appliances, Trane® energy-efficient heating and cooling systems, low-E vinyl windows, cathedralized blown-in insulation and more, SheaXero frees homeowners from the worry and unpredictability of escalating energy costs.

To read more about the survey by the DDB Worldwide,  read the article on Triple Pundit.

To learn more about the benefits of SheaXero – No Electric Bill Homes, visit SheaXero.com.